Some of my favorite campaigns and projects...
Welcome to a journey through my favorite campaigns and projects—a collection of endeavors that have shaped my professional narrative. Each project is a testament to creativity, innovation, and strategic thinking. From the groundbreaking "Home That Runs on Dunkin'" campaign, showcasing sustainability in a tiny home powered by coffee, to the award-winning Meow Mix Remix Campaign that captivated audiences with its digital prowess, these experiences have been both fulfilling and defining.
I invite you to click on the story links to the right to delve deeper into the behind-the-scenes narratives, insights, and successes that made these projects truly exceptional. Join me in reliving these moments that have not only shaped my career but have also contributed to the evolution of the brands I've had the privilege to work with.
1 / The Home that Runs on Dunkin'
In the innovative "Home That Runs on Dunkin'" campaign, I played a pivotal role in crafting a unique tiny home concept that showcased Dunkin' Donuts' commitment to sustainability and creativity. The project, unveiled in October 2018, featured a fully functional tiny house powered by recycled coffee grounds, situated just outside Boston, and aimed to highlight Dunkin's dedication to exploring unconventional and eco-friendly solutions.
2 / The Meow Mix Remix Campaign
As the steward of brand strategy, I skillfully orchestrated and managed the dynamic collaboration with agency partners for the Meow Mix Remix Campaign. Leading the strategic direction, I ensured seamless coordination and synergy among creative teams, resulting in an award-worthy campaign that not only resonated with the audience but also demonstrated the brand's innovative and engaging approach to marketing in the digital realm. Our collective efforts, as showcased in the Shorty Awards nomination, underscored the success of our strategic vision and collaborative execution in bringing the Meow Mix brand to the forefront of online recognition.
3 / Pioneering Vintage Care: How Ritzman Pharmacy Created a Pharmacy of the Future
As the driving force behind the rebranding of Ritzman Pharmacy, I spearheaded a transformative journey that positioned the pharmacy as a pioneer in vintage care, blending tradition with innovation. A defining moment in my career occurred when I was interviewed on air by M.L. Schultze from NPR, during which I articulated the pharmacy's vision, showcasing how our strategic rebranding not only revitalized the brand but also underscored our commitment to creating a pharmacy of the future. The interview highlighted our unique approach and solidified Ritzman Pharmacy's rebranded reputation as a trailblazer in the evolving landscape of healthcare.
Awards, Activities, Philanthropy, Education, Software Knowledge, etc.
Awards, Activities & Philanthropy
Main Street Wadsworth Board Member, Mural Committee
Volunteer One of a Kind Pets
Registered Yoga Teacher 200 RYT
JM Smucker Company Founder's Award 2020
Awarded Innovator of the Year for Ritzman Pharmacy in 2017
Woman You Should Know, Medina CountyWomen’s Journal 2017
Systems and Software Knowledge
Microsoft Suite; Adobe; Mail Chimp; Constant Contact; Canva; Bynder; Workamajig; Lansa; Riversand; Google Analytics; Shopify; Marketo; Hubspot; Sprout; Hootsuite; Bazaarvoice; Monday.com; Salsify; Lansa; Pimcore; Salesforce; Wordpress
Kent State University
Bachelor of Arts, Marketing, Kent State University, Kent OH
Actively participated in the college of business initiatives and groups
Volunteered time to community organizations and philanthropic efforts